Fite Group Luxury Homes
Providing a Rich Real Estate Search Experience.
The Fite Group’s new identity and rebranding on fiteroup.com spawned the need to streamline a responsive Drupal 7 site, complete with a rich real estate search experience, third-party integration, and user-friendly content for its massive client base.
Florida-based Fite Group sought us out to simplify interactions with their online client base by providing device-friendly experiences and near real-time data integration with their luxury real estate data systems.
For us, this meant finding a way to effectively generate leads from hundreds of listings, provide digital experience branding, and captivate our clients with a rich experience under a tight timeline for project completion.
Our team rolled up our collective sleeves and jumped on the chance to leverage responsive digital marketing with our web development expertise. Our solution was to create a mobile responsive site that featured full integration with the Fite Group’s large volume of content. The highlight? Custom data modules and seamless data synchronization, which resulted in a convenient Communities page showcasing stats that go beyond the norm, like the average list price and amount of time listings in a particular area stay on the market.
We also refined the Fite Group’s digital marketing presence and the site’s overall functionality by tackling data in all MLS fields, which meant having the listings come to life with more images and videos to create a favorites bookmark for homebuyers to revisit. Plus, we created a concise mapping tool that shows each property located in proximity to a web user’s location. After all, it’s all about location, location, location.
Services: Content management systems, Custom modules, Responsive web design, Data migration, Drupal development, and 3rd party integration