WordPress HubSpot Integration: Set Up Guide

Simply having a website isn’t enough to hit your growth objectives. While having an online presence is important, it is just the first step. Adding features like analytics, marketing, and lead generation are vital to ensuring that you get the absolute most out of your website. 

HubSpot is customer relationship (CRM) software that offers marketing, sales, service, and more. Integrating HubSpot into a WordPress website is relatively simple with a plugin. However, it takes a lot more work and skill to fully take advantage of all that HubSpot has to offer. 

At Inclind, we have specific experience helping our clients with all aspects of HubSpot integrations, migrations, website development, and more. We work with businesses, member organizations, nonprofits, healthcare organizations, government agencies, and other clients to help them design, develop, and maintain attractive and effective websites. To learn more about our services - including HubSpot development solutions - reach out today to schedule a consultation. 

Why Add HubSpot to Your WordPress Website? 

WordPress is one of the top content management systems (CMS) available. It is used by everyone from small-time bloggers to major corporations, and for good reason. It is easy to use, incredibly inexpensive, and very customizable. 

HubSpot is a popular customer relationship management (CRM) and social media marketing software. It also offers a range of tools for content management, web analytics, customer support, search engine optimization (SEO), and landing pages. 

Companies use CRM software like HubSpot to maximize sales and to grow in a more innovative way. HubSpot offers five main products, which it refers to as hubs: 

  • Marketing Hub 
  • Sales Hub 
  • Service Hub 
  • CMS Hub 
  • Operations Hub 

Many of HubSpot’s products are free to use, including email marketing, CRM, ads management, forms creation, web analytics tracking, landing pages, chatbots, and customer support. However, paid versions of HubSpot offer more robust services and a fuller array of options. 

HubSpot works by connecting to an organization's website. The software pulls data from the site to help convert website traffic into leads and customers, drive traffic to the site, create optimized web content, and provide customer support. It utilizes cloud technology so that it can be used from any device. 

HubSpot offers many benefits, including an all-in-one CRM, CMS, analytics, and customer support platform. It is also user-friendly and offers free CRM tools to helpbusinesses increase sales. More than 500 applications can integrate with HubSpot, making it easy for organizations to add even more functionality through custom integrations

How to Integrate HubSpot with WordPress 

One of WordPress's best features is the ability to create a website and even integrate other software without any knowledge of coding. This is typically done through plugins, which are third-party tools that allow you to add functionality to the site without learning HTML or CSS. 

Fortunately, HubSpot makes a WordPress plugin. You can search for it in the WordPress plugin store and then install it directly onto your site through the admin area. After installing the HubSpot plugin, you can easily add tracking, create and manage web forms, view reports, and manage a live chat function, all from your WordPress admin dashboard. 

To install the plugin, you will need to take the following steps: 

  • Log into your WordPress administrative dashboard 
  • Navigate to Plugins, and then click “Add New” from the left sidebar menu 
  • Search for the HubSpot plugin, which is titled “HubSpot All-In-One Marketing - Forms, Popups, Live Chat” 
  • Click on the plugin, and then choose “Install Now” 
  • Next, click “Activate Plugin” 
  • You can now select HubSpot from your left sidebar menu and either log into your account to finish the installation or create a HubSpot account. 

Once you have successfully installed the HubSpot plugin, you can now use it to add a number of functionalities to your website. By clicking on HubSpot on your left sidebar menu, you can choose to: 

  • Add live chat to your website and chat with users yourself, or set up an automated chatbot 
  • Create mobile-responsive and pop-up forms 
  • Develop a single contact database to manage detailed analytics on contacts, leads, and customers 
  • Create emails using the drag-and-drop editor 
  • Craft segmented lists to use for targeted marketing campaigns 
  • View and share reports of marketing, sales, and service performance 

To get the most out of your HubSpot integration, you should take additional steps. For example, you can add HubSpot calls to action where you would otherwise use links or buttons. You can copy the provided embed code for calls to action from the HubSpot dashboard. This can then be used to measure the click rates for all of your pages and to send website traffic to landing pages that help generate leads. 

You can also embed your email contact form on your website using HubSpot to ensure that all of your contacts are managed through HubSpot in one location. Similarly, using HubSpot for forms on your WordPress site means that all form entries automatically flow into HubSpot as contacts, and lead notifications are automatically sent to your sales and marketing teams. 

While installing a HubSpot plugin is a relatively easy way to integrate the software with a WordPress website, it is important to do the follow-up work to take advantage of all of the features that HubSpot offers. Inclind can also perform custom HubSpot integrations that ensure that the software you purchase is put to its best use - and that your WordPress website is optimized to help your business, nonprofit, membership organization or other entity thrive. We offer a range of other services, including HubSpot integrations, HubSpot site migration, HubSpot website development, HubSpot blog development, HubSpot landing page development, and HubSpot module development. 

Add HubSpot to Your Website with Inclind 

Customer relationship management software like HubSpot is often one of the best purchases that a company can make. It can reduce the need to perform tedious tasks like data entry while maximizing the ability to convert leads into sales. It can also help nurture customer relationships, leading to better outcomes. 

Inclind provides a full suite of website design and development services to companies, membership organizations, healthcare providers, utility companies, educational institutions, and nonprofits, including custom integrations. We are experienced with WordPress, Drupal, HubSpot, and other software platforms and have extensive knowledge of building custom integrations for our clients. We also provide related services - like conversion optimization and technical SEO - to ensure that your website looks and runs exactly as it should. 

We're available if you’d like to learn more about our HubSpot development services for your organization. You can fill out our online contact form or call us at (800) 604-8139 to talk to one of our experts about your website.

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