Drupal HubSpot Integration: Set Up Guide

Having a website is a great first step toward growth - but it often isn’t enough if you want your organization to scale exponentially and thrive. Additional components like customer relationship management (CRM) software can help you incorporate features like marketing, analytics, lead generation, and email management directly with your website. 

HubSpot is one of the most popular CRM software options on the market. It offers a range of critical features, including sales, service, and marketing. The best news is that it is pretty easy to integrate HubSpot with a Drupal website through a module. Our website design and development team can help ensure that you maximize the benefits of HubSpot so that you get the absolute most out of your website. 

Inclind works with businesses, member organizations, nonprofits, healthcare organizations, government agencies, and other clients to help them design, develop, and maintain websites that function well and are beautifully designed. We provide a range of website services, including custom integrations, website redesigns, HubSpot development solutions, maintenance and support, and more. To learn more about our services, reach out today to schedule a consultation with a member of our award-winning team. 

What Are the Benefits of Adding HubSpot to Your Drupal Website? 

Along with WordPress, Drupal is one of the best content management systems (CMS) for building and maintaining a website. While it takes a bit more coding knowledge than WordPress, it is still relatively simple to use. A Drupal website can be made for a fairly low cost, with plenty of customizations to make your website exactly what you want it to be. 

HubSpot is an incredibly popular CRM software that is used by businesses and nonprofits of all sizes. It offers standard CRM tools, such as website analytics, landing pages, contact organization, customer support, and search engine optimization (SEO). It also includes social media marketing and content management options. 

More Reliable Service As One App 

HubSpot is known for its hubs, or products, that can be used by organizations to achieve their goals, such as increased sales. There are five main hubs: (1) marketing; (2) sales; (3) service; (4) Content management (CMS); and (5) operations. One of the benefits of HubSpot over some CRMs is that all of these hubs are coded as one app. This means separate apps don’t have to talk to each other or transfer data. This infrastructure allows HubSpot to load faster and prevents functionality between hubs from breaking less frequently. 

Free To Get Started 

Most of HubSpot’s CRM products are completely free of charge, so you can get started at no cost. This includes email marketing, ad management, CRM, website analytics and tracking, forms, customer support, chatbots, and landing pages. A paid version offers more services and features for larger organizations and corporations. HubSpot software works using cloud technology so that it can be used from any computer, laptop, or tablet - including mobile devices. 

Better Lead Tracking & Data Attribution 

To use HubSpot, it is necessary to connect the software to a website. Once it has been connected - or integrated - then it can collect data from the site. This data can then be used to generate reports, drive traffic to the site, convert traffic into leads, provide customer support, and even optimize web content. It can also be used to simplify processes, such as by automatically adding contact information from website forms into the appropriate email database. 

The bottom line is that HubSpot has much to offer and is relatively easy to set up and use. It can also be integrated with other apps to ensure that an organization gets the most out of its website. These apps can potentially be connected to HubSpot using a Drupal module - or through a custom integration performed by Inclind. 

How to Integrate HubSpot with Drupal 

With Drupal, it is a fairly simple process to integrate other applications and software with the site. Drupal uses modules, which are similar to WordPress plugins, that can be added to a site. Once a module has been added, you will be able to utilize the new software or tool on your website. 

Install The HubSpot Module 

You Need Drupal has two different modules available for HubSpot: the Hubspot module and the HubSpot API module. An API (application programming interface) is a bit of software that allows two or more applications to “talk” to each other and exchange data. 

The first step in the process is to figure out which module you’ll need. If you’re not going to build any custom integrations, then you’ll likely only need the standard Hubspot module. You will then navigate to the administrative interface to download and install the module as follows: 

1. Download the desired module. 
2. Visit the Admin toolbar project page, and scroll to the “downloads” section at the bottom of the page 
3. Copy the address of the tar.gz link 
4. Go to the “manage” menu, and choose “Extend (admin/modules). 
5. From the Extend page, click “Add new module.” 
6. In the box for “add from a URL, paste the copied tar.gz link and then click continue. 
7. The files will then be downloaded to the modules directory. 
8. Click “enable newly added modules,” which will take you back to the “extend” page. 
9. Go to the Admin toolbar, and click “install” to turn on the new module. 

You can also install a HubSpot module using composer. To do so, you will type “composer require drupal/ into the command line. Instead of “module,” you will type the name of the module that you want - such as HubSpot. In this line, you can also specify a version. The easiest way to make sure that you get the accurate version is by going to the project page and copying the composer command under “releases.” 

Once you run the command, then you should get a message that the module has been added and the related code has been downloaded. Composer is generally considered the better option for installing modules, as many modules will not work if you only add the tar.gz file because they have dependencies. 

Add Additional Modules As Needed 

The Drupal CMS requires more coding knowledge than other CMS platforms like WordPress. You may also have to add a number of modules to get the full functionality of HubSpot for your website, such as adding calls to action, embedding email contact forms, or using HubSpot forms. 

Because adding HubSpot - or any software - to a Drupal website takes a bit more technical know-how, many organizations choose to work with a website design and development team to help with custom HubSpot integrations. HubSpot is a powerful tool, but its benefits will only be realized if it is properly connected to your website. That is where Inclind can help. 

Inclind works with businesses to help them design, develop, maintain, and support their Drupal websites. We know that our clients may like the functionality and customization that Drupal offers - but may not have the technical expertise to ensure that software like HubSpot is appropriately integrated. We offer a host of services related to HubSpot, including integrations, website development and migration, blog and landing page development, and module development. 

Easily Integrate HubSpot with Your Drupal Website with Inclind 

Without a doubt, HubSpot is a great customer relationship management software. Through HubSpot, a company can reduce the burden on its employees by automating certain tasks and maximizing profits by analyzing website data to improve performance. While the software is powerful, it is fairly easy to use once it is integrated with your Drupal site. If you are concerned about your ability to perform the integration, reach out to Inclind for assistance with the process. 

Inclind offers a range of website design and development services to our clients, including custom integrations, conversion optimization, and technical SEO. We have in-depth experience with all aspects of Drupal and stay up-to-date on the latest releases and news so that our clients can benefit from the newest technology. We work with all types of organizations, including member associations, corporations, healthcare practices, nonprofits, educational institutions, and utility companies. 

We're available if you’d like to learn more about our HubSpot development services for your organization. You can fill out our online contact form or call us at (800) 604-8139 to talk to one of our experts about your website.