When it comes to building a website, a content management system (CMS) is the way to go. Content management systems enable site owners to easily organize, edit, and display site content at scale.
WordPress is the most widely-used CMS platform in the world, and for good reason. It is low-cost, easy to use, and incredibly customizable. If you are debating between CMS platforms for your website, read on to learn some of the reasons why WordPress may be a great choice for your organization.
Based in Delaware, Inclind works with businesses, government agencies, and organizations throughout the United States to help them design, build, and maintain their websites. Our award-winning WordPress website designers and developers use the CMS to develop unique and engaging sites. In addition to website design and development services, Inclind can also assist with other site projects like website redesign, custom integrations, and technical SEO. If you want to learn more about using WordPress for your website, reach out today to talk to one of our experts.
Why Use WordPress? 27 Advantages To Using WordPress
WordPress is the most popular content management system (CMS) in the world. It is used by 61.7% of all websites with a known CMS - or 43.4% of all websites worldwide.
A CMS is software that can be used to build websites easily. With a CMS, you can create a website without any coding knowledge. Launched in 2003, WordPress is one of the older CMS available.
While it was created as a blogging platform, WordPress is utilized today by corporations, nonprofits, healthcare companies, government agencies, higher education, e-commerce shops, and other entities. It competes with other platforms like Drupal, Wix, Squarespace, and Joomla. While many of these other CMS are widely used, WordPress is by far the most popular option for websites.
So, what exactly makes WordPress so beloved? There are lots of benefits to using WordPress, most of which boil down to user-friendliness and flexibility. Below, we list the top 27 advantages of using WordPress for your website.
Simple Installation
WordPress can be used by novices and experts alike. It is incredibly easy to download, install, and set up. Its simple one-click installation requires no coding, meaning anyone can get started on a WordPress website with minimal effort.
Easy to Use
WordPress has a user-friendly interface that makes it easy to create and manage a website - even for beginners. The administrative dashboard is intuitive and straightforward. This allows any authorized user (more on that later!) to find necessary functions without any technical expertise.
Low Cost
WordPress is free to use.You can download and install the platform - and many themes and plugins - for no cost. While premium themes and plugins cost money, building a WordPress website for very little money is possible. It is a particularly cost-effective CMS compared to many proprietary platforms, making it a great choice for businesses and organizations with a range of budgets.
SEO-Friendly
Search engine optimization (SEO) is the process of making your site easy to crawl and understand for search engines. When your website is optimized, it will rank higher in search results - which means that more customers, clients, or supporters will be able to locate it. WordPress is built to be SEO-friendly. There are also various freemium plugins that can be added to your WordPress site to boost its SEO capabilities with optimized content, meta descriptions, and keywords.
Responsive Design
These days, people are more likely to access a website through a smartphone or tablet than a laptop or desktop computer. WordPress themes are designed to be mobile-friendly. This can help to ensure that your website functions as it should - and looks great - on all devices.
Open Source Software
WordPress is an open-source platform, which means that its source code is viewable by anyone. As a result, a global community of developers is constantly improving WordPress. This increases innovation and ensures that WordPress is up-to-date and secure.
Accessibility
An accessible website means that people with disabilities are able to interact with your website. WordPress works to meet web accessibility standards. A variety of themes and plugins include options to enhance accessibility, such as switching the site to a larger or high-contrast font to make it easier for people with limited vision to read it.
Regular Updates
The WordPress source code is regularly updated. This makes sure that it is secure and has the latest features. These updates improve existing functions, address vulnerabilities, and introduce new features.
Multilingual Support
If your website attracts visitors from around the world, then you will appreciate WordPress’ multilingual support. Using plugins, you can create a website that can be translated into multiple languages. This ensures that you can reach as many people as possible in their preferred language.
Easy Updates
Technology is constantly evolving - and that includes the code that underlies platforms like WordPress. Updates are required to ensure that your WordPress website, theme, and plugins are secure and have the latest features. Fortunately, these updates are simple - often requiring just a click to install from the dashboard. Many updates can also be scheduled automatically.
Wide Variety of Plug-Ins and Apps
WordPress offers thousands of plugins and bits of code that can be used to add features to a website. WordPress boasts a marketplace of over 59,000 free plugins. This makes it possible to customize your website to your specific needs. Adding functionalities to your website is as simple as picking and installing a high-quality plug-in.
Highly Secure
WordPress offers regular updates and security plugins to protect websites from cyber threats and vulnerabilities. By making sure that you keep your website updated and using plugins, you can protect it against hackers and other threats.
Scalability
WordPress might have started out as a platform for bloggers, but it has grown over time. Today, a WordPress website can be used for everything from a wedding website to a Fortune 500 company site. This CMS is scalable, so its architecture can support websites with high traffic numbers without compromising performance. This makes WordPress a great CMS for websites of any size.
Range of Themes
A WordPress theme is essentially its design or how it looks and functions. Part of what makes WordPress great is that thousands of themes are available so that users can choose what works for them. Each theme has a different look and comes with different features, which can be further customized using plugins.
Built-In Blogging Options
WordPress started as a blogging platform, so it isn’t surprising that its blogging capabilities are fantastic. It offers categories and tags as well as commenting systems. This makes it simple to create and organize blog content - and get engagement on blogs.
Flexibility
WordPress can be used to create almost any type of website, from a relatively simple eCommerce store to a complex membership website with a member portal to enterprise websites. With a flexible architecture, it can adapt to various types and sizes of websites.
Multimedia Management
Today, users expect a variety of media when they visit a website - such as videos and photos in addition to written content. WordPress allows website administrators to easily upload, edit, and manage all types of media. The built-in media library makes it easy to store and organize media to be accessed and added to a website when needed.
Functionality
The WordPress plugin and theme library is vast. This makes it possible to choose a design (theme) that is perfect for your business or organization. You can then customize your website using plugins to add various features. These options make it possible to build a highly functional website.
Analytics and Reporting
Understanding how people interact with your website is critical to maximizing its success and usefulness. WordPress easily integrates with plugins like Google Analytics. These plugins allow site owners to track key metrics, understand user behavior, and make decisions based on data.
Social Media Integration
In 2025, more people get news and information from social media than ever before. WordPress offers a number of options for seamlessly integrating social media with its websites. This allows visitors to share website content on social networks easily - and for your website to increase its reach.
Great Community Support
WordPress was built by a community of coders - and this same community offers great support. The WordPress community is huge and offers a lot of tools and information, such as forums and tutorials, to help users with their sites. This makes it easy to get help for many technical issues without hiring an expert.
Third-Party Integration
Getting the most out of your website typically requires pairing it with other tools - like email marketing platforms to customer relationship management (CRM) software. WordPress easily integrates with third-party services. If you need to integrate software that doesn’t have a plugin, Inclind can help with a custom integration.
No Coding Knowledge Required
Many WordPress themes offer drag-and-drop building options. This means that you won’t need to understand HTML or code in order to build a great website. These tools can make it easy to create even a complex website easily.
Optimized Performance and Speed
Nothing turns a user off faster when visiting a website than a slow-to-load site. Using plugins can help enhance a WordPress website's speed and performance. Tools like caching plugins can improve load times and performance, making your site more attractive to users. Improving load times can be done on any CMS platform. Still, it can be easier to improve load times for WordPress sites than other CMS platforms due to the available plugins and developer support.
Administrative User Roles
Businesses and organizations often need multiple people to manage a website - such as a personwho creates and uploads content and another who manages the website itself. With WordPress, an organization can allow multiple users to access the administrative dashboard, each with an assigned role and permissions. In this way, an organization can ensure that their staff has access to the website - but only the access that they need.
E-Commerce Options
Many websites exist to sell goods and services online. WordPress offers a range of plugins (like WooCommerce) that make it easy to sell products. It can support different payment gateways and product listings so that businesses can create an online store that meets their needs.
Ability to Self-Host
With WordPress, it is possible to build a site using the platform - and then host it through a third-party company. This makes it possible to choose a hosting service that works for your website. It can often improve website speed and performance since you will have the flexibility to choose any hosting provider.
Ready to Build a WordPress Website? Give Inclind a Call!
WordPress makes it easy to build a beautiful, functional, and efficient website. It is great for all types of businesses and organizations, from healthcare practices to credit unions to large corporations. While WordPress is user-friendly, a website design and development agency can help you build a secure, high-performing site.
At Inclind, we are skilled at working with WordPress to create feature-rich websites to meet our clients’ unique needs. Our technical know-how and design savvy make it possible for us to work with a CMS like WordPress to make a stunning, effective website. We work with a range of clients, utilizing our knowledge of technology, business needs, and regulations that govern the industry to build great websites.
Interested in learning more about our WordPress design and development services? Fill out our online contact form or give us a call at 800-604-8139 to talk to one of our experts about your website.