When LabRepCo, a leading seller of laboratory sales equipment, identified their need to redesign their eCommerce website to improve the design, SEO, content architecture and administrative workflow, the marketing team turned to Inclind to determine the right recipe of technologies to meet their goals.
LabRepco serves pharmaceutical, biotechnology and government research venues as well as academic, forensic and industrial research laboratories. The website is the main hub of their business, but the design was dated and the CMS was getting cumbersome.
Team Inclind including Shaun Tyndall, Nick Bumgarner, Amy Wood and Alex McCracken designed and built a custom WordPress/WooCommerce website featuring a new modern aesthetic, better site architecture and improved user experience while giving content managers more flexibility and control.
A new content architecture simplified the navigation of the product catalog and OpenSolr facilitates a faster, more robust search experience. Thousands of products with multiple configurations were migrated into the new platform, a third party CRM was integrated and pricing personalization was set up for GSA and other special pricing customers. All of this deployed on Pantheon and optimized for speed, performance and accessibility.
""With our old website becoming outdated, we decided it was time to move onto a new web development company after many years with our current one. After a few meetings and review of their portfolio, we made a unanimous decision and confidently chose Inclind as our new partner,"" said Mike Capotrio, LabeRepCo marketing director. ""Inclind was very diligent in their communication throughout the entire project; consistently providing progress updates, opportunities for feedback and worked in a very organized manner. Inclind reviewed our old website, focused on what we wanted to improve and took action to deliver exactly what we wanted. Since the launch of the site, we are noticing an increase of online sales & revenue, and as more of our pages become indexed by Google, we are also seeing an increase in total users directly from organic results. Even after the launch, Inclind continues to be very responsive in assisting us to further enhance our new website with features and updates and we would recommend them to any business looking to boost their online presence.""
Check out the case study for all of the details on how this project came together.
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