Customer - or constituent-relationship management (CRM) systems are critical to successfully running a nonprofit. This type of software might have been originally designed for businesses, but it is incredibly useful for nonprofit organizations. It can be used for outreach, marketing, public relations, fundraising, and more.
There are lots of CRM options that are specifically designed for nonprofits, with features that are designed to maximize your efficiency and effectiveness as an organization. Choosing the right CRM system can be challenging, particularly if you have a limited budget and little extra time to devote to the task. This post breaks down the best nonprofit CRMs to help make the process as easy as possible.
Based in Delaware, Inclind works with nonprofits throughout the United States. We are a full-service website design and development company, offering everything from initial website builds to custom integrations. If you’d like to learn more about how we can help your nonprofit create and manage a smart, effective website, reach out to talk to a member of our team.
What Is CRM Software and Why Do I Need It?
Customer Relationship Management (CRM) is a technology that can be used to manage an organization’s interactions with customers and potential customers. The term “CRM” usually refers to a software system that can help with contact management, productivity, and sales management.
CRM was originally created for businesses. With a CRM, a company can increase its sales, provide better customer service, improve customer retention, and delve into detailed analytics about customer behavior. For example, a CRM tool can be used to monitor social media conversations that are relevant to a particular product - and then follow up with customers about those conversations.
Just as businesses use CRMs to reach their goals, nonprofit organizations can use this software. These tools can help nonprofits track their relationships with donors, volunteers, clients, and other constituents, better organize data, manage supporter data, and more effectively fundraise. Because nonprofits often rely on donations to fund their work, having a solid CRM system in place is critical to the group's ultimate mission.
After you make the decision to purchase CRM software, the next step is figuring out which service is right for you. Below, we break down the top 11 CRMs for nonprofit organizations based on their cost, features, and other options.
Best CRMs for Nonprofit Organizations
CRMs are incredibly valuable to nonprofits. They can make your work as an organization much easier and more efficient by automating certain processes, helping you build donor relationships, and even collaborating with other types of grant administration or fundraising software.
When choosing CRM software, you should look for certain features. This includes:
- Task automation
- Analytics and Reporting
- Data storage and access
- Task reminders
- Contact records
- Tracking tools for marketing campaigns
- Lead management functions
- Donor contact management tools
Some CRM systems excel at one or more of these features - while others prioritize different features. The key is finding a CRM that meets your organization’s needs. Read on to learn more about the top CRMs for nonprofits.
Bloomerang is a highly-rated CRM that was developed specifically for nonprofits. The goal of Bloomerang is to allow nonprofits to offer a better giving experience. In this way, they can raise more money and save time.
Bloomerang has many great features, including email marketing, templates, online giving pages, peer-to-peer fundraising tools, and an integrations hub. It also has reporting and analytics, as well as automatic data updates. Pricing starts at $119 per month for 1,000 records or contacts.
EveryAction is a great CRM for any nonprofit looking to raise more money and perform personalized multi-channel outreach. This system helps to eliminate data silos by combining fundraising, digital, and organizing tools. This gives you a 360-degree understanding of donors and supporters.
EveryAction is one of the less expensive CRMs, starting at $49 monthly for up to 1,000 contacts. It has a range of tools, including analytics, advocacy, and membership.
Network for Good
Network for Good is a top CRM system for small and growing nonprofits. It is a good option if your goal is to build strong donor relationships with easy-to-use fundraising software. Network for Good offers an all-in-one package with communication tools, online fundraising features, and donor management. It costs between $100 and $400 per month, based on the number of contacts in your system.
DonorPerfect is often considered the most comprehensive CRM for nonprofits. It includes everything an organization needs to manage donations, fundraising, reporting, contacts, receipts, and email. It has various integrations available, such as the ability to link your DonorPerfect account to fundraising sites like Raisin or to email services like Constant Contact.
DonorPerfect is a true all-in-one solution that offers features like automatic monthly giving, custom reports, auction management, and online donation forms. The cost for DonorPerfect starts at $99 per month for 1,000 constituent records. The relatively low cost makes it a good option for nonprofits of all sizes.
Like DonorPerfect, DonorSnap is an all-in-one CRM for nonprofits. It has robust reporting and communication tools, along with various integrations. It works well for nonprofits of all sizes and can be customized to meet your organization’s specific needs. Pricing starts at $39 per month for up to 1,000 contacts, making it a more economical choice for many nonprofits.
Funraise is a great tool for nonprofits that want to access new donors through digital fundraising. Its CRM integrates every crucial aspect of fundraising management into a single platform. If you’re working with a smaller budget, Funraise is a good choice, as it offers a free plan for up to 1,000 supporters, with standard and premium plans also available.
If improving efficiency is your main goal, Kindful might be your nonprofit's CRM software. The system helps you understand your donors to build deeper relationships. It also automates many administrative tasks to save you time. Kindful costs $119 per month for up to 1,000 contacts.
If your priority is affordability and ease of use, then Eleo is a good choice for a nonprofit CRM. Designed for new and experienced fundraisers, it helps organizations increase and manage their fundraising. It also comes with event, volunteer, membership, and grant modules. Pricing starts at just $39 per month for up to 2,500 contacts.
Aplos is a CRM for nonprofits and churches. The software can handle fund accounting, donor and member management, auto-tracking of donations, and fundraising. Its other features include email marketing, online giving, a member portal, and engagement tools. Aplos starts at $39.50 per month for the “lite” version.
GiveButter is a highly-rated CRM tool for small and medium-sized nonprofits and groups. It is unique among nonprofit CRMs because it doesn’t come with a monthly cost. Instead, donors have the option to add a “tip.” If you turn off the tip function, you will be charged a percentage of each donation based on campaign type. GiveButter offers a range of tools, including events, fundraising, donation forms, and donor management.
Little Green Light
Little Green Light is an affordable CRM for small to mid-sized nonprofit organizations. The software includes both donor management and fundraising features. Pricing starts at $45 per month for up to 2,5000 records and goes up to $75 per month for up to 20,000 records.
Integrate A CRM Into Your Website With Inclind
When a nonprofit organization is first started, the focus is generally on the mission and what the entity hopes to accomplish. For better or for worse, achieving these goals requires money - which typically means fundraising. A robust CRM system designed for nonprofits can be one of the best expenditures that an organization can make.
Inclind has specific experience working with nonprofits throughout the U.S. We understand how important fundraising is to our clients and the communities that they serve. Our goal is to help you design and develop a nonprofit website that truly meets your needs - and ensure that you can raise the money you need to continue providing critical services. We can also help you select and integrate a CRM with your website. In addition, we provide website support and maintenance plans to ensure that your website continues to work exactly as you need.
We're available to talk if you’d like to learn more about our web services for nonprofits. You can fill out our online contact form or hit the live chat button to talk to one of our experts about your website.