Adding visual elements is one of the easiest ways to make your website more appealing to end-users, creating opportunities to engage and solidify your branding.
Our partners at Beebe Healthcare wanted to find a creative and fun way for the community to express their gratitude for the dedicated Beebe team on the homepage of their website. The concept was to use a graphic of a tree that would continue to grow as people would submit messages of gratitudeand recognition that they could see, along with other submissions.
To bring this concept to fruition, we created a standard Drupal webform to collect the data (individual messages of appreciation.) Our development team then implemented some logic to automate the creation of the front-end cards that would appear on the website's homepage underneath the Giving Tree through an internal approval process to avoid duplication or spam messages.
The campaign was a success and a great example of how a simple visual element can help illustrate your content better and encourage engagement.