Artificial intelligence is reshaping how real estate professionals work, helping real estate brokerages operate more efficiently, deliver better client experiences, and make smarter data-driven decisions. From generating higher-quality leads to automating follow-ups, analyzing market trends, and even creating marketing assets in seconds, AI has quickly become one of the most valuable tools in modern real estate.
But with so many platforms on the market (and new ones launching constantly), it can be hard to know which tools actually move the needle.
This guide breaks down the most impactful AI tools for real estate and the practical use cases where they truly shine. Whether you want to increase conversions, streamline operations, or give your agents a competitive edge, you’ll find clear, actionable insights to help you choose the right solutions for your brokerage.
At Inclind, we offer AI automation solutions and related website services to real estate brokerages throughout the United States. If you have decided to implement AI into your workflow, we can help to make the process as seamless as possible. Reach out to learn more about our AI and related services for real estate companies.
How AI Can Improve Efficiency and Profits in the Real Estate Industry
Artificial intelligence continues to expand across nearly every industry, and real estate is no exception. When applied thoughtfully, AI can be an incredibly powerful tool for streamlining workflows, enhancing client experiences, and supporting smarter business decisions. From marketing and lead generation to property analysis and operational efficiency, AI offers a wide range of practical applications for modern real estate professionals.
Lead Generation
AI-driven lead generation tools evaluate enormous volumes of data (search behavior, demographic patterns, property browsing activity, social media engagement, and even past transaction history) to identify high-intent prospects.
Instead of manually sorting through cold leads, brokerages can rely on machine-learning models to score prospects, prioritize outreach, and predict which homeowners are most likely to sell or which buyers are actively preparing to move. This allows agents to focus their time on the best opportunities while significantly increasing conversion rates.
Marketing
Artificial intelligence now plays a significant role in modern real estate marketing. AI can instantly transform empty rooms into beautifully designed spaces, offering multiple styles without the expense of staging fees. Machine-learning tools generate highly targeted digital ads based on buyer profile data, market activity, and listing attributes.
AI can write listing descriptions, newsletters, and email campaigns at scale. It can also assist in scheduling social posts, creating visuals, and optimizing messaging for platforms like Facebook, Instagram, LinkedIn, and TikTok, helping brokerages maintain a strong online presence without constant manual effort.
Analyzing Lead Data
AI supercharges CRM efficiency by interpreting client behavior rather than just recording it. Intelligent systems can detect behavioral patterns, predict buyer and seller readiness, trigger automated follow-ups based on engagement, and recommend personalized listings, articles, or next steps.
This transforms a CRM from a static database into a proactive assistant that helps agents tailor conversations, anticipate needs, and deliver a more relevant client experience.
Chatting With Leads
AI-powered chatbots allow brokerages to stay responsive around the clock. These assistants can answer listing questions, book showings, collect lead information, and guide visitors through property searches, even when agents are unavailable.
More advanced bots use natural language understanding to interpret intent, provide detailed property information, and qualify prospects before handing them off to an agent. This not only increases lead capture rates but also ensures no inquiry goes unanswered.
Property valuation and market analysis
AI enhances both accuracy and speed when evaluating properties or monitoring market conditions. Using machine-learning models, these tools analyze recent comparable sales, neighborhood trends, home characteristics, local supply and demand patterns, seasonal price patterns, macro-economic factors such as interest rates, and more.
Real estate–specific solutions integrate directly with your MLS, pulling in live data to create automated CMAs, pricing recommendations, and market reports tailored to each client. Agents can generate professional-grade analyses in minutes, which supports smarter pricing decisions and more persuasive listing presentations.
PluggingAI Into Your Brokerage
If you decide to use AI in your real estate brokerage, it is critical to ensure a licensed realtor reviews the final results. There are concerns about bias baked into the data used by AI tools, in addition to privacy concerns.
Your team will also have to weigh the benefits of AI versus the potential to turn off clients. For example, if you use AI tools to enhance listing photos too extensively, you may find that prospective buyers are angry at what they perceive to be deception, which could impact your credibility.
At Inclind, we can help you sort through your options when it comes to AI tools. Our team can also work with you to integrate whatever tools you choose into your website and existing software. With custom integrations and expertise in AI tools, we can help you make the most of your website.
AI Tools to Try for Your Real Estate Company
There are lots of options when it comes to AI tools for the real estate sector. Below, we have listed some of the most popular options on the market currently.
Smart Targeting
Top Producer’s Smart Targeting is a lead generation tool that uses AI to analyze data and market trends to identify potential sellers. It also offers personalized marketing campaigns based on this lead generation, such as online ads, email marketing, and automated lead follow-up. It can also target specific zip codes or custom farm areas for leads, identifying the top 20% of likely sellers in those areas.
Smart Targeting includes Top Producer’s customer relationship management (CRM) software, which makes it easy to follow up with leads.
Common Uses
- Predictive farming: identifying homeowners likely to list soon.
- Automated multi-channel marketing campaigns (email/SMS/direct mail) targeted at seller prospects.
- Integrating with CRM and contact data to build a listing pipeline in advance of competitors.
Pricing
The Smart Targeting add-on is part of Top Producer’s CRM plans. Plans with Smart Targeting included start at $599/month.
Trolto
Trolto is a real estate-focused marketing tool that uses AI to create professional social media content to promote listings. It can create cinematic fly-through videos from still listing photos as well as stylish virtual staging. It can also use AI to create Instagram Reels, making marketing a breeze.
In addition to realistic videos and animation for listing photos, Trolto also offers automated social media posting.
Common Uses
- Converting listing photos into cinematic listing videos and social-media-ready content (Reels, TikTok, etc.).
- Branded social media content for real estate agents to promote listings visually.
Pricing
Pricing for this service starts at $59 per month.
Roof AI
Roof AI is an AI-powered chatbot specifically for real estate websites. It interacts with users in real time, answering questions and even suggesting properties. Roof AI can even schedule appointments with agents.
Roof AI can chat with clients through your website, Facebook Messenger, or text. Using Roof AI can free up agent time while nurturing high-quality leads.
Common Uses
- Using chat on your real estate website to engage visitors and qualify leads.
- Using chat across platforms to help route and show appointments.
- Using chat to support brokerages for buyer, listing, relocation, and recruiting segments.
Pricing
Roof AI doesn’t publicly disclose pricing. Pricing is available upon request.
Smartzip
Smartzip is an AI-based lead generation tool that uses predictive analysis to analyze data and market trends to identify likely sellers. It uses over 1,000,000,000 points of demographic, property, behavioral, and event data in its algorithm. It also offers targeted, automated marketing through a CRM so that realtors can follow up on leads based on their desired zip codes.
Smartzip has 72% accuracy in predicting which homeowners are most likely to move within the next 6 to 12 months. It can also build landing pages designed to convert sellers.
Common Uses
- Predictive analytics for real-estate farming: identifies homeowners most likely to sell using data models (AVM + behavioural).
- Lead generation for listing-opportunity sellers: providing seller-lead lists before competitors.
Pricing
Prices depend heavily on territory size, number of homes targeted, and service tier. Smartzip’s pricing starts at around $500 per month.
Structurely
Structurely is an AI conversational assistant that offers lead qualification and human-quality AI phone calls. It integrates seamlessly with CRM software, making it easy to track and nurture leads.
Structurely is particularly great when it comes to making calls to potential leads - it sounds nearly identical to a human voice. This service can help you streamline lead generation, saving agents valuable time.
Common Uses
- AI-driven lead qualification and nurturing: automated texting, calling, emailing incoming leads, and converting them into appointments.
- Integration with CRMs to process old leads, un-contacted leads, new leads, and set appointments or transfer live leads.
Pricing
The standard plan for Structurely starts at $499 per month, with a minimum contract of 3 months.
Lofty AI Sales Assistant + AI Copilot
Lofty offers a CRM software package with AI upgrades. Its AI Assistant can be used to qualify and convert leads on your website. It will also set up appointments and nurture leads over time. Its AI Copilot allows staff to navigate tech issues via a chat interface, making it easy to resolve any issues you may have with the software.
Lofty can be used for lead generation, appointment setting, and behavioral monitoring. Its chatbot can engage leads via text, chat, or Facebook Messenger.
Common Uses
- AI Sales Assistant: qualifies, captures leads, assists with lead interaction, and follows up so agents don’t have to hire full-time inside sales.
- AI Copilot / CRM/marketing platform: for real estate professionals/teams, combining lead capture and an AI assistant.
Pricing
The AI Sales Assistant is available for $39 per month, while the AI Copilot costs $9.99 per month (both are part of a larger package).
REimagine Home
REimagine Home offers an array of AI tools to make your listing photos pop. With REimagine home, you can virtually stage your listings, selecting room types, color themes, and furniture styles. You can also enhance the exterior of your listings and even replace the sky if the weather doesn’t cooperate for picture day. This software gives agents a lot of flexibility when it comes to brushing up listing photos.
Common Uses
- AI-powered virtual staging, redesign, and photo enhancement for listings: empty-to-furnished, furniture swaps, exterior landscaping edits, object removal.
- Marketing visuals for property listings: upscaling, changing time-of-day, etc.
Pricing
REimagine Home offers up to 5 free AI-generated images per month. Paid plans start at $14 per month.
Sidekick
Sidekick is an AI assistant specifically for real estate agents. It allows agents to pull property information from the MLS, draft emails, create competitive market analyses, compose listing descriptions, and more. It can also schedule meetings for agents.
Sidekick uses OpenAI’s ChatGPT 4 to handle tasks, including calendar and email management. It also offers natural language searches of the MLS.
Common Uses
- AI assistant for real estate agents: chat-style interface built on GPT-4 + integrated with property/market data, generating property descriptions, CMAs, and scheduling.
- Automates time-consuming tasks and data lookup.
Pricing
Pricing for Sidekick starts at $25 per month.
Fello
Fello works with an existing CRM to identify, score, and ultimately convert leads based on who is most likely to sell their home within 6 months. It uses property and market data analysis to target previous owners in order to convert buyer leads to sellers. It analyzes each lead in your CRM database and scores them based on the likelihood they will sell.
Based on this information, Fello’s AI uses millions of data points to create personalized marketing campaigns. It is a great option for real estate brokerages seeking to uncover listings from “cold” leads.
Common Uses
- Enriching and activating an existing contacts database for real estate professionals: filling in missing homeowner data, linking contacts to property ownership.
- Marketing automation: sending AI-powered email campaigns, landing pages, widgets, and automating workflows for outreach and follow-up.
- Home-value tracking and competitor tracking: monitoring closings, competitor activity, and using that intelligence for listing opportunities.
Pricing
Fello’s pricing is tiered by contacts/users and features. Pricing for Fello starts at $165 per month.
Ylopo
Ylopo is an AI-based text and voice lead-nurturing assistant that can help your team generate, qualify, and nurture leads. Whenever a new lead is generated, the Ylopo AI voice assistant calls them on your behalf. It also uses AI-powered ads based on listing information and photos from your firm’s MLS to create high-converting video ads for Facebook and Instagram.
Ylopo directly integrates with popular CRMs to make it easy to follow up with leads.
Common Uses
- AI-driven digital marketing platform for real estate: leads, branding, websites, remarketing, chat/AI follow-up.
- Lead generation and nurturing at scale for teams and brokerages with AI voice/text follow-up.
Pricing
Pricing for Ylopo starts at $600 per month.
ListedKit AI
ListedKit AI is an excellent tool for real estate agents, whether you’re solo or part of a team. It works as a transaction coordinator, reviewing documents for accuracy, creating timelines, and setting task reminders. It also integrates with popular calendar apps like Google to ensure that appointments are calendared.
In addition, ListedKit can draft emails using pre-made templates and summarize document details.
Common Uses
- AI-assisted transaction management for real estate: automating contract intake, extracting deadlines/tasks, managing compliance, and timelines.
- Helping teams and solo agents streamline their “paperwork” side of deals, reducing time on routine admin and freeing up focus for client work.
Pricing
ListedKit uses a pay-per-intake (credit) model. Pricing starts at $9.99 per transaction.
HouseCanary
HouseCanary used advanced analytics and valuation models to provide precise market forecasts and property valuations. This can help agents price properties accurately and gain insight into future market trends. It can forecast the market, perform risk assessment, and track and predict movements in the real estate market.
Its CanaryAI feature allows agents to search its database of more than 136 million properties using plain English. This can make property research much more efficient.
Common Uses
- Real estate analytics/data platform: property valuations, market forecasting, bulk data/AVM modelling for agents, investors, and lenders.
- Provides APIs, interactive valuation reports, comps, and property explorer.
Pricing
Pricing for HouseCanary starts at $16 per month for one user.
Real Geeks
Real Geeks has two AI tools that can be added to your existing workflow package. Its Geek AI is a chat assistant that can communicate with leads with an advanced AI chatbot and SEO assistant. The chatbot uses scripts tailored to buyers and sellers and can send messages via both chat and SMS.
Real Geeks’ SEO Fast Track creates keyword-targeted blog posts by writing locally targeted content. It can also automatically create searchable area pages to help your brokerage rank on Google. Pricing for these upgrades is available upon request.
Common Uses
- CRM + IDX website + marketing + lead-generation platform for real estate agents & teams.
- Features include lead capture/ads, high-traffic website generation, tracking lead behaviour, and nurture campaigns.
Pricing
Plans for Real Geeks are tiered based on users and features. Plans start at $399/month.
Collav AI
Collav AI is a marketing tool that can be used to touch up listing photos with options like furniture removal and wall, floor, countertop, and cabinet replacement. It can also virtually stage homes using listing photos and videos and create virtual video tours.
Collav AI offers high-quality, realistically staged homes. It is a great option for agents who want to try out AI without a major financial investment.
Common Uses
- AI virtual staging and photo editing for real estate listings: e.g., furnish empty rooms, swap furniture, change seasons, remove clutter.
- High volume image editing at low cost: helpful for teams with many listings.
Pricing
Plans start at just $16/month for 60 photos.
Cotality
Cotality offers advanced property data solutions and analytics. It dives into both local and national real estate data to provide insight into property values, market trends, and more. This allows agents to provide expert advice to clients.
Access to detailed, reliable information enables agents to stay ahead of the competition.
Common Uses
- Providing foundational property, consumer, and analytic data services for real estate professionals, including MLSs, brokers, and other stakeholders.
- Using AI/analytics to uncover hidden variables (environmental risk, property attributes) and elevate intelligence around valuations, marketing, and asset risk.
Pricing
Pricing for Cotality starts at $169 per month.
Canva
Canva is a popular graphic design platform that has recently integrated AI into its software. This allows realtors to create professional marketing materials easily. Its AI algorithms can offer insight into design layouts, copy, and color schemes to create visually appealing marketing materials.
These options make Canva a great choice for designing property listings, brochures, social media posts, and more.
Common Uses
- Text-to-image generation for design assets
- Smart background removal
Pricing
Pricing for Canva starts at $120 per user annually.
Scout
Scout is an AI-based lead enhancement tool. It uses data to create more personalized marketing campaigns, such as birthdays, length of ownership, and details about their current homes. Including this type of information can boost open and click-through rates, potentially leading to more conversions.
Scout is a great option for agents who want to reach out to cold leads and contacts in their CRM databases. It also offers AI-powered writing assistance, automated email campaigns, and an AI email template library.
Common Uses
- AI-powered tool for real estate professionals to find and engage customers, analyze market/property data, and use predictive analytics for investor-oriented workflows.
- Helps with property/market insights, value alerts, and other lead-nurture or investment-analysis tasks.
Pricing
There is a free version of Scout as well as a paid plan starting at $200 per month.
Automate Your Real Estate Brokerage with Inclind
Artificial intelligence can be used for so much more than fake videos of bunnies hopping on a trampoline. It can also be used by a range of businesses, including real estate firms, to help them optimize their work. Whether you want to generate more leads, manage transactions, or perfect listing photos and videos, there is an AI tool that can help.
At Inclind, we know that the right AI tools can be a tremendous asset when used properly. We work with real estate brokerages to help them select the best AI automation tools to grow their businesses. Once you have chosen the software best suited to your needs, we will integrate it into your website so you can reap all the benefits.
We're happy to chat if you’d like to learn more about our website design and development services for real estate brokerages, including AI integration. Fill out our online contact form or give us a call at 800-604-8139 to talk to one of our experts about your website.