Conversion rate and click-through rate are two important metrics that digital marketers regularly monitor and work to improve. These two metrics often come up together in the same conversations, but they aren't the same metric. 

Conversion rate optimization (CRO) is the process of creating an experience for your visitors that will convert them into customers. These can happen across your site, from your home page and pricing page to your blog, landing pages, and a contact form.

Of course! We have plenty of experience developing marketing and email campaigns that will help enhance converting more customers for your business.

Though an easy solution is a quick follow up email that's sent after a certain parameter is met. However, the worst way to get a customer to try to return to an abandoned cart is to annoy them with the wrong messages or ones that are sent too frequently.

There's plenty of viable solutions for analyzing user behavior, but we've partnered with Hotjar to bring you the most insightful data. This allows you to track specific user analytics including fun and informative features like heat-maps, time spent on pages, buttons clicked, and so much more.

It's not all about how many people visit your website, but where they look, how long they browse, and what they do after.