U.S. Travel Association CMS & Drupal Web Development

The collective strength of over 1,100 member organizations growing the $1.5 trillion U.S. travel industry.

U.S. Travel Association is the national, non-profit organization representing all components of the travel industry. Travelers in the United States are estimated to spend $1.1 trillion in 2022 (still 10% below 2019 levels). U.S. Travel advocates for policies to accelerate an even recovery across the travel industry and restore economic and job growth for this essential contributor to our nation’s success. 

LOCATION: Washington, D.C. (38.9072° N, 77.0369° W)

The Challenge:

Originally, the U.S. Travel Association wanted to establish a consistent Drupal-based platform for their portfolio of websites. They were seeking deeper integration between their existing sites and their Abila’s netFORUM membership management software. But they needed a closer, more customized connection to netFORUM – one that seamlessly integrated users, organizations, products and orders logging into www.ustravel.org. Communication sometimes became complicated within the size and scope of the marketing and IT teams and leaders at the U.S. Travel Association. We also worked with a third party, Threespot, an interactive agency out of D.C., which added another complexity to the project.

Our Solution:

Over the years, beyond the support role from our Inclind team, we formed a strong working relationship with U.S. Travel’s existing marketing and IT teams to provide thorough integration with netFORUM. The U.S. Travel Association is now the first organization to have a complete partnership with NetFORUM for a more streamlined commerce experience across multiple roles, including a store using Drupal on the front end of the development and a gateway access to commerce assets, such as purchasing subscriptions, renewals and more on the back end using U.S. Travel data (members, those members’ organizations, their products marketed, etc.).

The Result:


This project was extremely successful because of the overall collaboration that took place between all parties involved. Whenever we have the ability to gain other expertise during the process, it certainly benefits everyone.

Though complex, this Project turned out to be quite the relationship builder and allowed U.S. Travel to achieve consistency throughout their large portfolio of sites (thus, making Content Management much easier for their Staff).

Photo Gallery

Here are snapshots we took along our journey together.

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