From Static Liability to Dynamic Sales Asset

Harper & Sons is a long-established leader in specialized construction, known for the quality and craftsmanship of its physical work. However, its digital presence told a different story. The company’s outdated static HTML website failed to reflect its professionalism, limited its ability to showcase recent projects, and prevented the site from functioning as an effective sales and marketing asset.

As the business continued to grow, the website became a bottleneck. Staff could not independently update content, add new project galleries, or quickly respond to sales and marketing needs. Harper & Sons needed a modern, flexible platform that could be deployed within a constrained budget—one that delivered immediate business value without the cost and complexity of custom development.

Inclind was brought in as a collaborative partner to modernize the platform strategically, focusing on scalability, performance, and client autonomy.

A Rigid, Developer-Dependent Platform

The legacy static HTML structure required developer involvement for even minor updates. This made content changes slow, expensive, and impractical for a business that needed to regularly update project portfolios and service offerings.

An Outdated Sales Experience

In the construction industry, current project imagery and case examples are critical to winning new work. The inability to easily add photo galleries and project descriptions meant the website functioned as a static liability rather than a dynamic sales tool.

Budget Constraints Without Compromising Quality

Harper & Sons needed a solution that balanced cost efficiency with professionalism. Custom development was not feasible, but the final product still needed to feel polished, modern, and aligned with the company’s reputation.

Inclind approached the project with a strategic platform transition, prioritizing speed, scalability, and long-term value over unnecessary custom builds.

Content Strategy and Site Architecture

We began with a content audit and site structure review, similar to Inclind’s site audit process, to identify gaps, streamline navigation, and ensure the site supported both users and search engines. This included restructuring the sitemap and introducing new business-focused pages to better showcase services and expertise.

Transition to WordPress CMS

To replace the rigid static site, Inclind converted harperandson.com to a modern WordPress content management system, giving the Harper & Sons team direct control over their website. A high-quality WordPress template was selected and branded to match the company’s identity, allowing for rapid deployment without sacrificing professionalism.

This approach aligned with Inclind’s WordPress development services, delivering enterprise-level flexibility without the cost of custom development.

Custom Content Structures for Portfolios

To support Harper & Sons’ sales goals and improve the user experience, we implemented structured content types for:

• Project portfolios and photo galleries
• Project descriptions and success stories
• Service listings

These structures allow staff to easily upload, organize, and maintain visual project content—ensuring the site stays current and compelling.

Performance and Reliability Optimization

To ensure a fast, reliable experience, Inclind implemented performance optimization best practices, including configuring WP Rocket for caching and load speed improvements. All contact forms were secured with SMTP configuration to ensure reliable lead capture and delivery.