Transformed User Experience and Boosted Performance
Eaton Realty, a trusted name in real estate, partnered with Inclind to modernize its web presence and deliver a faster, more user-friendly experience. Using approved designs, we built a responsive front-end in NextJS, optimized for all devices and browsers. The refresh boosted performance, ensured compatibility with their headless CMS, and established a secure, scalable foundation that meets the expectations of today’s real estate clients.
The Challenge:
Translating Approved Designs into NextJS
The first challenge was turning approved designs into a functional front end using NextJS.This meant not just updating aesthetics but ensuring each design element was responsive and worked seamlessly on mobile, tablet, and desktop.
Headless CMS Compatibility
Maintaining compatibility with Eaton Realty’s existing headless CMS posed unique integration hurdles. The redesign had to align with workflows without disrupting content management flexibility.
Performance Optimization
Users expect fast, seamless experiences. Especially in real estate. Optimizing page load times and interaction speed required revising scripts, cleaning styles, and streamlining the front end.
Our Solution:
Rigorous QA and Responsive Design
We performed detailed QA testing across devices to ensure flawless functionality. Real-world simulations helped us identify and fix issues early, delivering a smooth, user-friendly experience.
Component-Based Architecture
Inclind developed new, reusable components for a fast and responsive site. By applying coding best practices, we eliminated inefficiencies, improved interaction speed, and enhanced overall performance.
Enhanced Lead Generation with Fello & Headless Webforms
We integrated Fello lead widgets and moved Eaton Realty’s webforms to a headless approach, improving tracking accuracy and eliminating the limitations of iframe-based solutions.
Upgrade to NextJS 15
The site was upgraded to NextJS 15, ensuring advanced security, performance improvements, and long-term support for Eaton Realty’s platform.
Cloudflare Image Optimization
We offloaded MLS images to Cloudflare Images, improving load speeds, scalability, and asset management—critical for handling Eaton Realty’s growing online property listings.
The Result:
Fast, Secure, and Modern Site
The NextJS 15 upgrade delivered a high-performing, secure website with vastly reduced load times and smoother interactions across devices.
Improved Search and Map Features
Optimized property search and map tools enhanced the way clients browse listings—making property exploration faster, easier, and more engaging.
Stronger Lead Tracking and Analytics
With headless forms and Fello integration, Eaton Realty gained precise analytics and deeper insights into client behavior, driving more effective marketing strategies.
Solid Foundation for Growth
Inclind’s revamp created a responsive, scalable, and feature-rich digital profile that positions Eaton Realty as a tech-forward leader in real estate.
Looking Forward
Inclind’s partnership with Eaton Realty extends beyond launch. We provide ongoing support to ensure the site remains optimized, secure, and future-ready.
Plans include:
- Performance Optimization: Continued improvements to server response times and load speeds.
- AI & Machine Learning: Exploring personalized property recommendations to enhance user experience.
- Expanded Analytics: Delivering deeper insights into client behaviors for better marketing and conversions.
By staying engaged, Inclind ensures Eaton Realty maintains a competitive edge with cutting-edge digital solutions.
Here are snapshots we took along our journey together.