Strengthening Local SEO and Simplifying Content Management

The previous Drupal website had reached a point where it was difficult to maintain and no longer met the company’s needs. Limited flexibility, security concerns, and sluggish performance hindered both staff efficiency and user satisfaction. The platform also lacked the necessary structure to support strong local SEO, making it harder for potential customers to discover services in their specific towns and communities.

Cypress Tree Care required a modernized website that enhances performance while maintaining a familiar look to loyal customers. Updating the design without sacrificing brand recognition was a key priority, along with creating a content system that made updates fast and manageable for the internal team.

Drupal 10 Migration

We upgraded the entire site to Drupal 10, providing Cypress Tree Care with a secure and stable CMS that offers improved editing tools and compatibility with modern web standards.

Localized SEO Strategy

Town-specific landing pages were developed to strengthen search visibility across multiple service areas. Each page was optimized with refined copy, metadata, and schema markup to improve rankings for location-based searches.

AI-Assisted Content Improvements

Using AI tools, we updated and expanded service descriptions to enhance clarity, user relevance, and search alignment—especially for core services such as pruning, removal, and plant health care.

Reorganized Site Architecture

We restructured the layout to enable users to easily navigate between towns, services, and educational content, creating a smoother and more intuitive experience.

Enhanced Content Management

With improved CMS workflows, the Cypress Tree Care team can now update service pages, town content, and blog posts quickly—without needing technical support.

Modern, Brand-Aligned Design

The refreshed design introduced a cleaner aesthetic and mobile-responsive components while staying true to the company's established brand identity.