Star Roses & Plants Web Design & Development
A National Leader in Roses, Plants and Education within the Growing Botanical Community
Star Roses and Plants is the nation’s leading provider of Knock Out Roses. Our business partners are in all 50 states, and our products are sold in Home Depot, Lowes, and Walmart. We have a passion for roses, and our mission is to make it easy for everyone to add color and life to their landscape with beautiful roses. Our vision is to be the most trusted source for roses, plants, and landscaping advice.
LOCATION: West Grove, Pennsylvania (39.8221° N, 75.8274° W)
Star Roses & Plants came to us looking for a team of Drupal experts to help “strategically develop a dynamic, robust consumer site.” Ah, yeeeaaah! It’s been a fabulous partnership ever since.
Turns out, starrosesandplants.com had a slew of issues that were negatively affecting overall performance and functionality. They needed us to rebuild their existing site into a fully functioning site to support their unique business model. The core issue was the inventory catalog which was driven by UberCart. There was a significant drop in SEO traffic, degraded site search results and administrator challenges.
We upgraded the site so the user can enter their zip code and the site will display a map with pins for the closest retail locations where they can purchase Star Roses and Plants. This includes tens of thousands of stores: not only major retailers like Home Depot and Lowes but also smaller independent retailers.
We streamlined the site registration so that now media/press users, distributors and retailers can register to add themselves to the store locator and access customized content. The site originally had a convoluted multi-step process for adding retail locations to the store finder, but we consolidated the process into a one-step registration.
We were certainly budding with excitement when this opportunity was brought to us!
After a lot of work, Star Roses and Plants was able to improve their digital experience for their customers from the collaboration that we had with the Client throughout the process to implement their goals and ideas.
Not only were we able to improve the site, we definitely made it much easier for someone to access information for locating their favorite plant!