Seamless Accessibility and Navigation for Lung Cancer Support
LUNGevity plays a vital role in supporting those affected by lung cancer, offering essential resources and support to patients, survivors, and families. Its mission is to connect users with the guidance and information they need, especially during challenging times. However, with multiple websites and no clear way to display them, users struggled to navigate effectively.
To tackle these challenges, LUNGevity partnered with Inclind to lead its digitaltransformation. Inclind’s expertise in helping mission-driven organizations improve digital efficiency through user-focused solutions made us the perfect fit for this project.
Our goals were clear: improve accessibility, simplify navigation across multiple pathways, and create a content architecture to display resources in a clear, digestible way. By focusing on user experience, we built an intuitive, inclusive, and supportive digital hub.
The Challenge:
Lack of Clear Pathways
With LUNGevity’s wide array of offerings, users often struggled to find the resources most relevant to their needs, leading to frustration andmissed opportunities for support.
Accessibility Barriers
Although LUNGevity’s vibrant color palette reflected its brand, some combinations did not meet accessibility standards, creating barriers for users who required greater contrast and visual clarity.
Overwhelming Content
The sheer volume of information was difficult to digest. Without better organization, users risked being overwhelmed and disengaged, which conflicted with LUNGevity’s mission of providing support in a simple, empathetic way.
Our Solution:
Specialized Pathway Landing Page
We created a distinct landing page that guided users to the resources most relevant to their journeys. This reduced confusion and improved navigation across the site.
Accessibility Enhancements
Inclind reviewed and adjusted the color palette to meet accessibility standards, improving visibility and compliance while preserving visual appeal. These adjustments ensured inclusivity for all visitors.
Smarter Content Organization
We grouped related resources into logical categories, creating clear educational paths. This structure allowed users to focus on meaningful content without being overwhelmed by excessive information.
Visual Hierarchy & Intuitive Navigation
Strategic use of icons, imagery, and visual hierarchy made navigation more intuitive. Visitors could quickly identify key pathways and follow clear visual cues to reach essential resources.
The Result:
Streamlined User Pathways
Visitors now experience more direct and efficient journeys through the site, with fewer obstacles in finding crucial resources.
Accessible and Inclusive Design
The updated color palette and improved accessibility ensure all users can engage with the site confidently, aligning with LUNGevity’s inclusive mission.
Simplified, User-Friendly Interface
A clean, uncluttered design balancing aesthetics with functionality, making even extensive content easier to access and absorb.
Stronger Long-Term Partnership
Beyond technical upgrades, Inclind’s collaboration with LUNGevity, built on their Drupal website, fostered a relationship built on innovation and growth. As long-time Drupal partners, the foundation we built ensures the site will continue to evolve alongside community needs.
Looking Forward
As LUNGevity expands its digital footprint, Inclind remains committed to ongoing support. Our future work includes:
- Continuous Enhancements: Regular updates to keep pace with technology and user needs.
- Pathway Refinement: Ongoing improvements to ensure clarity and accessibility as resources grow.
- Data-Driven Insights: Leveraging analytics to improve content delivery and engagement.
Together, we’re building a resilient digital ecosystem that amplifies LUNGevity’s mission—ensuring patients, survivors, and families have seamless access to the support and resources they need.
Here are snapshots we took along our journey together.