Optimizing Strategic Dentistry’s E-Commerce Platform with Drupal for Improved Performance and Usability
A Worldwide Leader in Dental Education & Resources
Strategic Dentistry, a trusted provider of professional dental education resources, sought to improve the e-commerce experience on its Drupal-based platform. They encountered various challenges with their cart and checkout system, such as high rates of cart abandonment and insufficient mobile optimization, which negatively affected their conversion rates.
Strategic Dentistry is an industry leader in providing various options and information to the Dental Community. Their reach extends across multiple platforms to ensure that not only professionals in this field are easily accessible and knowledgeable but allow for potential patients to explore relevant information, scheduling options, and other resources. Intending to educate, Strategic Dentistry is one of the go-to options regarding Dental Information.
The Challenge:
Strategic Dentistry faced several key issues with their existing cart system:
- High Cart Abandonment Rates: The multi-step, complicated checkout process led to frustrated users and incomplete purchases.
- Mobile Responsiveness Issues: The checkout experience was suboptimal on mobile devices, with many users struggling to complete transactions.
- Complex User Registration: The registration process involved too many steps, creating friction for new users.
- Inconsistent Device Experiences: Variability in how the platform performed across mobile, tablet, and desktop devices affected user satisfaction and trust.
Our Solution:
Our team worked closely with Strategic Dentistry to tackle these challenges and deliver a user-friendly, optimized e-commerce experience. By addressing both front-end and back-end issues on their Drupal platform, we implemented the following solutions:
- Optimized Checkout Process: We simplified the checkout flow by reducing unnecessary steps and fields and integrated Google Autocomplete for faster form filling.
- Mobile-First Redesign: We prioritized mobile shoppers, redesigning the cart for full responsiveness across all devices. Thorough cross-device testing ensured seamless navigation on mobile, tablet, and desktop.
- Enhanced User Registration: The registration and login forms were streamlined, utilizing custom JavaScript validation to guide users smoothly through the required fields.
- Front-End and Back-End Enhancements: Custom theming was applied to align with Strategic Dentistry's brand identity. Back-end optimizations improved page load times, ensuring a consistent checkout experience across their Med-Dent and DOCS websites.
- Comprehensive QA Testing: Our rigorous QA process involved testing across multiple devices and browsers, addressing form validation issues, refining PDF generation for order confirmations, and ensuring overall platform stability.
The Result:
The cart optimization resulted in measurable improvements for Strategic Dentistry:
- Significant Reduction in Cart Abandonment: The simplified checkout process made it easier for customers to complete purchases, leading to a substantial decrease in cart abandonment.
- Increase in Mobile Transactions: The mobile-friendly design drove a sharp rise in mobile conversions, enabling Strategic Dentistry to capture a growing segment of mobile shoppers.
- Enhanced Customer Satisfaction: Post-launch feedback revealed that users found the checkout process quicker and more intuitive, contributing to a better overall shopping experience.
Looking Forward
The successful cart redesign is part of a broader, ongoing collaboration with Strategic Dentistry. As their long-term partner, we continue to provide technical support, manage multiple URLs, and collaborate on enhancements that align with their strategic goals. Future improvements, such as one-click checkout and expanded payment options, are already being explored to optimize their e-commerce capabilities further. Strategic Dentistry now has a scalable, user-friendly platform that is well-positioned for future growth.
At Inclind, we are committed to fostering long-term partnerships that drive continuous improvement. Our ongoing collaboration with Strategic Dentistry exemplifies our dedication to delivering tailored digital solutions that enhance customer engagement and achieve measurable results. For more information on how we can optimize your e-commerce platform, visit our Drupal development services page.
About Inclind
Inclind is a leading custom design and development agency specializing in Drupal development and custom web solutions. We partner with organizations like Strategic Dentistry to create innovative, scalable websites that deliver measurable results. Learn more about how we can enhance your digital presence at inclind.com.
Strategic Dentistry (DOCS)
Strategic Dentistry is an industry leader in providing various options and information to the Dental Community. Their reach extends across multiple platforms to ensure that not only professionals in this field are easily accessible and knowledgeable but allow for potential patients to explore relevant information, scheduling options, and other resources. Intending to educate, Strategic Dentistry is one of the go-to options regarding Dental Information.