How Inclind's WordPress Refresh Empowered the Shaffer Family Foundation’s Digital Presence

A strong online presence is crucial for any organization, and nonprofits like the Shaffer Family Foundation are no exception. With a mission to empower families through educational and community initiatives to support Delaware’s first responders, the foundation needed a website that embodies its goals for accessibility and engagement.

To reach and engage their audience effectively, the Shaffer Family Foundation collaborated with Inclind for a website refresh. Inclind's reputation for delivering scalable, cost-effective digital solutions tailored for nonprofits made us the ideal partner. Utilizing our WordPress Refresh recipe, Inclind created a modern, user-friendly site that fits the foundation’s budget while delivering an online experience that exceeded Shaffer’s expectations.

Key goals for the refresh included enhanced storytelling, improved user experience, and scalability for future growth. It was vital to maintain the foundation's brand identity and enhance navigation to make key information easier to access. By integrating accessibility features to find events and scholarship opportunities, the new website ensures that engaging with the Shaffer Family Foundation online is as impactful as their real-world programs. Inclind successfully transformed the foundation's digital presence, paving the way for greater reach and engagement without straining resources.

Functionality and Flexibility 

Nonprofits like the Shaffer Family Foundation face unique digital challenges. Initially, their website was hosted on Google Sites, which fell short in terms of functionality and flexibility needed for a growing foundation. It lacked the robustness for seamless user experience enhancements and storytelling integration.

Set Budget 

Financial constraints were another hurdle. Operating with a defined budget focused on mission-driven activities meant a full-scale design overhaul wasn't feasible. The challenge was to balance developing a customized site that meets evolving needs without the financial burden of a comprehensive design project.

Scalability  

The site needed better functionality to handle more user interaction. The foundation needed a website that aligned with its inclusive mission to support Delaware’s first responders. The new platform also had to be scalable to accommodate future growth without repeated, costly investments. This called for a strategic solution that prioritized longevity and adaptability in their digital approach. 

Ease of Content Management

For organizations like the Shaffer Family Foundation, a key advantage of the WordPress refresh was the significant improvement in content management. The user-friendly interface empowers the foundation to make quick content updates and additions without relying on a developer. The implementation of prebuilt and designed components allows the Shaffer Family Foundation to confidently and efficiently build new pages, ensuring its digital presence remains dynamic and responsive to its evolving needs.

When the Shaffer Family Foundation needed a more dynamic, user-friendly website, Inclind delivered a strategic solution. 

Google Sites to WordPress 

Moving the foundation from Google Sites to WordPress provided a robust, scalable platform essential for future digital growth. WordPress's open-source nature, extensive plugins, and themes allowed Inclind to customize the website to align with the foundation's mission, improving content management, search engine optimization, and user experience for donors, grant applicants, and community partners, ultimately establishing a solid foundation for sustained digital growth and increased impact.

WordPress Refresh

Inclind addressed financial constraints using our WordPress Refresh recipe to create a custom website that aligns with the foundation’s brand without a major design project. By utilizing a lightweight, and customizable theme like GeneratePress with its advanced block editor, Inclind ensured the foundation received a modern, appealing website without compromising on budget or functionality. The block editor also empowers Shaffer to easily manage and update its own content, providing greater independence and control.

Audience Focus Navigation

Inclind meticulously redesigned the navigation with an audience-centric focus, ensuring visitors can effortlessly locate vital information about the Shaffer Family Foundation's mission, programs, and impact. This streamlined approach enhances accessibility, guiding all users effectively to the content they need.

Security with Postmark 

To bolster the website's security and maintain the integrity of communication, Postmark was strategically implemented. This robust email delivery service played a crucial role in preventing spam and ensuring that legitimate inquiries and communications reached their intended recipients without interference. By leveraging Postmark, the Shaffer Family Foundation's digital presence was fortified against malicious attempts, guaranteeing a secure and reliable channel for engagement and interaction.

Constant Contact 

To streamline Shaffer’s outreach efforts and cultivate stronger relationships with its community, Inclind integrated Constant Contact. This powerful email marketing platform became a central hub for managing newsletters and other crucial communications. The integration enabled them to efficiently disseminate updates, share success stories, and announce upcoming initiatives, fostering a sense of connection and engagement among community members.

Future-Proof Website 

Future-proofing was key. Inclind ensured the website met current needs and was scalable for future expansion. This guarantees the site can accommodate new needs and opportunities without frequent overhaul requirements, ensuring it grows alongside the foundation’s aspirations.