A Brand-Forward Website Redesign Focused on Member Experience

Dover Federal Credit Union has long served as a trusted financial partner within its community, delivering dependable banking services and promoting economic well-being. As part of a broader brand refresh, Dover FCU recognized the importance of aligning its digital presence in line with its updated visual identity and commitment to member-first service. The organization aimed to modernize its website, creating a more engaging, cohesive, and welcoming online experience for both members and prospective members.

Inclind partnered with Dover FCU to bring this vision to life. Leveraging our “Investigate, Create, Build, Measure” process, we updated the site’s design system, enhanced usability, and executed a Drupal 10 upgrade. All while preserving existing content and core functionality. The result is a unified digital experience that elevates the brand and supports long-term growth.

Achieving Brand Consistency

Dover FCU’s refreshed branding required the website to evolve visually and structurally. Colors, typography, and imagery needed to reflect the Credit Union’s updated identity while reinforcing member trust and recognition.

Creating a Unified Digital Experience

Beyond visual refinement, Dover FCU needed its brand elements integrated holistically across the site without disrupting familiar navigational patterns. This careful balance ensured members experienced a seamless transition to the new design.

Ensuring Compliance and Performance

As a financial institution, Dover FCU must maintain strict standards around accessibility, privacy, and performance. The team required enhancements that strengthened compliance, improved responsiveness, and delivered a more dependable experience across all devices.

Drupal 10 Modernization

Inclind upgraded the site to Drupal 10, updating all contributed modules, refining custom code, and removing outdated assets. The full core upgrade included comprehensive testing to ensure a stable transition. During this process, we identified an issue within the Entity Embed module and built a custom patch to resolve it. The final result is asecure, efficient, and maintainable platform.

Brand-Forward Design Enhancements

To reflect Dover FCU’s updated identity, we refreshed the site’s visual system—including colors, typefaces, buttons, icons, CTAs, and imagery. These updates unified the look and feel across every page, reinforcing trust and delivering a more polished, consistent experience.

Homepage Redesign

We restructured the homepage to create a clearer visual flow and emphasize key offerings. Updated hero sections, promotional spaces, featured products, and community-focused content work together to tell a compelling story that guides users naturally.

Improved High-Value Landing Pages

Essential pages, such as membership, personal banking, lending, and credit-building, were refined using the new design framework. Cleaner layouts, improved spacing, refreshed imagery, and refined calls to action help members find the information they need quickly and confidently.

Updated Global Style Guide

To support long-term quality and consistency, Inclind delivered a revised style guide documenting typography, color palettes, UI patterns, and components. This provides Dover FCU with a reusable framework for expanding the site while maintaining visual cohesion.

Accessibility & Performance Gains

We strengthened accessibility to align with WCAG AA standards by fine-tuning contrast ratios, improving semantic markup, and ensuring compatibility with keyboard navigation. Performance enhancements, such as caching improvements and streamlined assets, resulted in faster load times and a smoother overall experience.