Bluewater Development Corporation CMS & Web Development

A Organization that Focuses on Enhancing the Community through it's Offerings

Jack Burbage, a lifelong resident of coastal Delaware, founded Blue Water in 2002. Since then, the company has developed and acquired a wide variety of commercial and hospitality properties operating mainly in coastal Delaware, Maryland, and Virginia. With an eye for detail and a commitment to quality construction and customer service, Blue Water is dedicated to creating value for its partners and investors while enhancing the communities it serves.

LOCATION: Ocean City, Maryland (38.3365° N, 75.0849° W)

The Challenge:

We were tasked with designing an anchoring content management system (CMS) that would more easily bind all properties owned by Bluewater Development; our starting point was a trio of websites for outdoor hospitality-based Bluewater properties at, and Before we got our hands on things, there was a different CMS for each site. We needed to ensure the client that, with a single set of code, overall results would ultimately include greater speed, efficiency and flexibility.

A subsequent challenge we faced with Sunset Beach and Massey’s Landing was the online booking systems. A more streamlined booking process was needed on each site to expedite and encourage an improved user engagement.

Our Solution:

We chose to solve Bluewater’s management growing pains with Drupal 8, the answer to this client’s previous problems with limited speed, scalability and flexibility across a number of sites cluttered with technical debt. Drupal 8 is a strong, durable software platform, boasting a long life cycle, which provided the necessary toolbox to seamlessly facilitate the cloning we performed across all websites. This cloning also reduced costs for Bluewater.

To ensure a faster development timeline of the websites, our process consisted of first building the Sunset Beach site and thoroughly testing it, before cloning it to create the Massey’s and Maddox websites, which all showcased a consistent aesthetic. Success ensued.

And, since the general layout of each site is similar, we were sure to make use of SASS, allowing us to make the majority of the theme changes with only a couple of minor line changes in code.

For a more streamlined booking system, we implemented Resort Data Processing (RDP) software and designed a simplecheck-in block that allows people to choose their check-in and checkout dates, which easily passes that information directly onto a more efficient booking system that now includes the option of adding in discount gift cards from area restaurants.

The Result:


Today, as we always do for our clients, we continue to provide a weekly website optimization and performance analysis so we can stand by Bluewater in our commitment to maintain and improve consistent, smart marketing and branding for the future. It’s one way the Inclind team acts as a trusted partner with our clients.

Photo Gallery

Here are snapshots we took along our journey together.

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