Marketing teams are under pressure to move fast, do more, and prove ROI, often with fewer resources. And while AI is now part of nearly every conversation, most teams still lack one key element to make it work: a clear roadmap.
In fact, 75% of marketing teams don't have an AI roadmap or strategy, even though those that do are more likely to offer training, adopt tools effectively, and scale AI-powered processes.
If your team is experimenting without a plan, you're not alone. But you're also missing an opportunity to turn that momentum into measurable results.
What Is an AI Roadmap and Why Does It Matter?
An AI roadmap is a short-term (typically 12–24 months) strategic plan that outlines how your team will explore, test, and implement AI in your marketing operations.
It's not only about the tools we use; it's about prioritizing the outcomes we desire:
- Where can you save the most time?
- Which tasks can be improved with automation?
- How will your team stay aligned and confident?
Teams with roadmaps are:
- Twice as likely to receive AI training
- More likely to develop internal policies around AI use
- Better prepared to scale AI responsibly
If your team already uses tools like AI Workflows for Marketing Teams without a guiding strategy, it's missing the chance to create repeatable wins.
Real-World Use Cases: Turning Ideas into Action
A roadmap doesn't need to be complex for smaller marketing teams, especially those in healthcare, advocacy, and trade associations. It just needs to be focused on outcomes.
Here are a few example priorities an AI roadmap might include:
Content Generation + Optimization
- Use AI-Powered Content Creation to draft campaign messaging faster
- Build prompt templates for recurring emails, blogs, or fundraising copy
Reporting + Insights
- Connect campaign data to AI-Powered Reporting & Analytics to shorten feedback cycles.
- Automate weekly performance summaries with clear visual dashboards
Workflow Automation
- Reduce bottlenecks in publishing workflows or asset organization with tools like CMS Efficiency Solutions.
With a roadmap in place, it becomes easier to evaluate what's working and make the case for scaling further.
Expert Insight: From Exploration to Empowerment
"AI isn't a replacement for great marketing - it's a multiplier of it from our perspective. When clients start with a simple roadmap, they gain confidence and clarity. From there, we help them focus on the work that matters most."
—Deserie Lawrence, Inclind Marketing Director
Inclind supports organizations in building tailored, ethical, and easy-to-adopt AI roadmaps. We not only assist you in exploring tools but also help implement them to enhance your team's impact and productivity.
How to Get Started Without Overwhelming Your Team
You don't need a 30-page strategy to get started. Here's what we recommend:
- Identify Repetitive Tasks: Start by listing where your team spends the most time on manual or repetitive work.
- Prioritize for Impact: Choose 1–2 areas where AI can drive the most time savings or performance improvement.
- Set Up Mini-Pilots: Test one tool or workflow at a time. Document the outcomes.
- Review Quarterly: Update your roadmap based on what's working and what's not.
And if you're unsure where to begin, we offer a Free AI Automation Consultation to help you spot quick wins.
If your marketing team is experimenting with AI but unsure how to scale it, you're not behind. You're right where many others are. The difference is that now you can take the next step. Learn more about our Custom AI Automation Solutions, and let's chat about how we can turn AI into a force multiplier for your team.