Water treatment facilities provide a vital service to customers. Having a website is a necessity for these companies, as it offers not just a way to pay bills but also provides critical information. The design of these websites is particularly important, as a diverse range of people uses these sites.
A water treatment website should provide pertinent information to users, like current news, contact information, and ways to reduce usage or conserve water. It should also allow customers to pay their bills, access their accounts, report outages, and more. As a utility company, it is vital that a water treatment website is also accessible to people with disabilities and those who may not speak English.
At Inclind, our award-winning website designers and developers work with utility companies and government agencies - like water treatment companies. We work with clients across the United States to help them build attractive, functional websites. Reach out today to learn more about our website design, development, and support and maintenance services.
15 Top Water Treatment Website Designs
Water treatment companies provide a necessary service - if not exactly sexy. Many water treatment companies are part of a government agency, which means that they might not have flashy websites…or even a separate website.
However, water treatment facility websites must still be well-designed, providing necessary information to customers and other stakeholders. Ideally, a water treatment facility site should include the following:
- A user-friendly design that is easy to navigate
- A customer portal where users can access their accounts and pay bills
- A way to report emergencies and service issues
- Contact links
- Pertinent news, such as alerts about droughts or service interruptions
Ideally, a water treatment facility website will also include necessary information - such as water conservation tips, links to perform a usage analysis, and info about lead in pipes. Like all websites, a utility company website should also include search engine optimization (SEO) features, have simple navigation features, and be accessible to all users.
Perhaps unsurprisingly, most water treatment websites use shades of blue as the main colors and images of water. Yet, they often differ in several key respects when it comes to other aspects of design. From the navigation menu placement to accessibility buttons, these websites can vary considerably. Below, we have assembled a list of some of the best water treatment facility websites.
Monroe County Water Authority
The Monroe County Water Authority serves customers in upstate New York. Its website makes it fairly easy to find useful, up-to-date information. This includes a news bar towards the top of the screen, a search function, and graphics with commonly accessed info like bill pay and lead reduction measures. It also offers accessibility options, plus a dedicated customer support chatbot. All these features combine to ensure that utility customers can get to exactly where they need to go on this website.
Greater Cincinnati Water Works
Greater Cincinnati Water Works has a more barebones website as part of the City of Cincinnati site. However, it still does a great job providing the necessary info while operating as a subsite. A scrolling box offers pertinent news, while a menu alongside the left of the screen has all of the most common options that customers may want to click. As you scroll down, you will see colorful CTA buttons and quick contacts for ease of use.
Louisville Water Company
The Louisville Water Company has a highly functional website designed to ensure that all its customers can get the information they need, with a button right at the top to translate the site into different languages. A news alert at the top keeps customers informed, while the red triangle symbol lets customers report a problem easily. A customer portal allows customers to pay bills and manage their accounts.
Truckee Meadows Water Authority
California-based Truckee Meadows Water Authority has a simple, attractive website that works. It features a large video across its home screen that is subtle and serene, showing gently flowing water and raindrops. The login button is prominent, allowing quick access to customer accounts. Buttons along the bottom of the video provide direct links to key areas of the website.
Seattle Public Utilities
The Seattle Public Utilities is a great example of how color can be used to steer users effectively. The website uses shades of blue and white for most of its design features, including a translate button and pull-down boxes for key information. It then uses colorful images for buttons with FAQs, effectively drawing visitors’ eyes to these areas.
Aqua
Aqua is a water company that offers service across eight states. Its website is a picture of simplicity, with a scrolling video muted by a signature color of blue. White text on the blue background provides high contrast for people using screen readers and other accessibility tools. A lighter color of blue for a “pay my bill” button directs attention to this frequently-visited area of the website.
New Jersey American Water
New Jersey American Water’s website encourages customers to create or log into an existing account right from the home page. This is a smart strategy, as it helps more consumers use its online system. It also has an important news alert bar across the top, which is echoed by a red alert button below. A button also allows users to translate the website into Spanish, which increases accessibility for customers who may not speak English.
Cobb County Water System
Cobb County Water System’s website is a section of the Cobb County government website. Its site is focused on the basics. You can translate it into a different language, increase the font size, or search the site from the top of the screen. There is also a contact button at the bottom along with a menu bar at the top. This website isn’t elaborate - but it is effective.
Fairfax Water
Fairfax Water’s website uses color smartly to highlight where customers are most likely to want to go - its portal. Otherwise, the website uses shades of blue to create a cohesive look. There are also large buttons on the right side of the screen for easy access to other key areas of the website.
Miami-Dade County Water and Sewer
Like many other municipal water authorities, the Miami-Dade County Water and Sewer website is part of the county’s website. While it is a subpage of the main site, it contains all of the necessary information with a clean design. One cool feature of this site is a header bar at the top with information specific to water customers - paperless billing. As you scroll, some buttons direct you to other areas of the website, such as a department directory and conservation tips.
Mesa Water District
Mesa Water District has a clean, smart design. On a large underwater photo across the home page, a row of buttons provides links to key parts of the site - like bill paying and tips on how to save water. The website also includes its website at the top left of the screen, which is a welcome feature at a time when many companies make it difficult or impossible to find a phone number.
OUC
OUC is both a power and water treatment company. Its website does a good job of making information easy to find, with a bold blue box with white graphic buttons that take users directly to where they want to go. There is also a large login box and a search bar to make it simple to get the information you want.
Pittsburgh Water and Sewer Authority
The Pittsburgh Water and Sewer Authority website offers a more unusual feature - a split home screen where users can click to scroll left or right. The design is effective because it doesn’t automatically scroll - which would make the home page visually cluttered and difficult to navigate. The company also uses a green contrast feature to highlight the customer portal.
Irvine Ranch Water District
The Irvine Ranch Water District website is straightforward and effective. It has a green button at the top to lead the eye towards its customer service option. A menu bar provides other navigation options, and an accessibility button gives people with disabilities options. Social media buttons at the top direct users to various platforms - often the best place to find current information.
Golden State Water Company
The Golden State Water Company website does something different from most water treatment companies. Rather than having a menu bar across the top, it places the menu on the right side of the screen. This makes for a cleaner design without visual clutter. Visitors can also pause the scrolling pictures, which is great for anyone who finds that feature distracting.
Design A Better Water Treatment Website With Inclind
A well-designed website isn’t a “want” for water treatment companies - it’s a “must.” A water treatment company website should be user-friendly and accessible. It should also include necessary information as well as a customer portal for bill pay and account access.
Inclind offers full-service website development and design services for utility companies like water treatment facilities. We have in-depth experience building websites for critically important utilities and understand the unique needs of these companies. Our services include website design and redesign, custom integrations, accessibility audits, and more.
We're available if you’d like to learn more about our web services for water treatment companies. You can fill out our online contact form, or call us at 800-604-8139 to talk to one of our experts about your website.