We’re taking things personally. That is, when we develop our websites, we’re taking it to the next level of personalization through geolocation, time-based and device-based features that all help to increase conversions and engagement for both the client (for information gathering to use for future updates) and web visitors.
Spoiler alert — we aren’t promising you that your website will actually be number one on Google. Let’s just get that out of the way. In fact, if anyone is promising you that, be warned. Search Engine Optimization (SEO) is tricky business and getting to the top of organic search results takes a lot more than just lofty promises, keyword stuffing and excessive inbound links. Search engines work to produce quality results and an optimally built website lays the foundation to achieving rankings that matter.
- a well-built and secure content management system (CMS),
- having relevant and engaging content,
- site speed and performance, and
- a good user experience that is mobile-friendly.
Google takes SSL real seriously, flagging sites without them, and, now, as of a few days ago, posting full-page warnings to users accessing websites with SSLs that aren't logged in the public Certificate Transparency log.
Most marketing teams and businesses think about their websites when it comes to the initial design or redesign, adding features or refreshing the look, feel and functionality, but once those jobs are executed, the expectation is that it will sit there happily drawing in the masses. And then suddenly something goes wrong or traffic plateaus or drops. That’s when the red flags go up.
It’s like Christmas in July around here! Well, in our geeked-out minds, that is – and we know our clients will be singing good tidings of great joy, too. That’s because Pantheon, our web hosting partner, just launched last week its new Global CDN (Content Delivery Network) and free HTTPS package.
3 simple tips to make your website better