A healthy website is an optimized website. Optimization is not just about top search engine results, it takes into consideration a website’s overall performance. An optimized website gives users a positive experience and gets you better search engine placement. One way to optimize your website is to make sure your website is ADA compliant. What does this mean? Let’s dive in.
Want to find out how to tailor your site content to the device your visitors have their hands on?
We talked about geolocation as one way to deliver personalized content. In a digital world, where time needs to travel in only one speed (fast) for users, real-time website personalization is also a very real feature used to deliver personalized, relevant web content based on a visitors actions or behaviors. If this concept is new to you or you need a refresher, we’ll go over what real-time website personalization actually is, what it does, and how it’s used.
Location, location, location. It’s the old adage that’s the key to success in business, and the same goes as a key to success with website personalization.
We’re taking things personally. That is, when we develop our websites, we’re taking it to the next level of personalization through geolocation, real-time personalization and device-based features that all help to increase conversions and engagement for both the client (for information gathering to use for future updates) and web visitors.
Spoiler alert — we aren’t promising you that your website will actually be number one on Google. Let’s just get that out of the way. In fact, if anyone is promising you that, be warned. Search Engine Optimization (SEO) is tricky business and getting to the top of organic search results takes a lot more than just lofty promises, keyword stuffing and excessive inbound links. Search engines work to produce quality results and an optimally built website lays the foundation to achieving rankings that matter.
- a well-built and secure content management system (CMS),
- having relevant and engaging content,
- site speed and performance, and
- a good user experience that is mobile-friendly.
Google takes SSL real seriously, flagging sites without them, and, now, as of a few days ago, posting full-page warnings to users accessing websites with SSLs that aren't logged in the public Certificate Transparency log.
Most marketing teams and businesses think about their websites when it comes to the initial design or redesign, adding features or refreshing the look, feel and functionality, but once those jobs are executed, the expectation is that it will sit there happily drawing in the masses. And then suddenly something goes wrong or traffic plateaus or drops. That’s when the red flags go up.
It’s like Christmas in July around here! Well, in our geeked-out minds, that is – and we know our clients will be singing good tidings of great joy, too. That’s because Pantheon, our web hosting partner, just launched last week its new Global CDN (Content Delivery Network) and free HTTPS package.
3 simple tips to make your website better