News & Updates
Q&A: Google Analytics 4
Google launched the most recent update to its measurement platform for web analytics, named Google Analytics 4 (GA4) in the fall of 2020. Does your digital marketing strategy rely on Google Analytics? Are you wondering if you should switch to the new platform? We have compiled a list of frequently asked questions to help you make your decision and understand what is new and/or changing.
Will our Google Universal Analytics account automatically update to Google Analytics 4?
No. Currently, these are entirely different platforms that need to be configured and implemented separately.
Should our company implement Google Analytics 4 (GA4) now or wait?
The earlier the better. The earlier you have your Google Analytics 4 property set up and installed the more data you will start to collect and be able to compare once it has been in place long enough. GA4 will rely heavily on machine learning so for it to identify trends and fill in gaps in your analytics GA4 will need to observe your data over time.
Will we lose our data from our Google Universal Analytics (UA) account that has been tracking for years?
No. Right now while Google Analytics 4 is just getting off the ground you will still use your Google Universal Analytics property in tandem to collect your website analytics. No timeline has been established as to when UA data may become unavailable. Beware of clickbait using tactics such as warning you that you will lose your data if you don’t start using Google Analytics 4 now.
When will we need to stop using Google Universal Analytics?
This has not been determined yet. It is assumed that the GA4 property will evolve and become a solution that completely replaces UA; however, Google is still developing GA4 and still releasing new features almost weekly.
What is different about Google Analytics 4?
There are a lot of differences and some new ones may be introduced later. Features that have been introduced may also change as GA4 continues to evolve, but these are the top 5 differences we feel are important to share.
Inclind becomes a UserWay Reseller
Have you thought about your website’s accessibility? An accessible website ensures all users are able to easily access your website — this includes people with disabilities. Having an accessible website also goes hand in hand with having an optimized website. Accessibility also impacts SEO, can increase traffic and sales. Also, should your website not meet the standards of website accessibility as outlined in the Web Content Accessibility Guidelines (WCAG), your organization could be subject to a lawsuit for being in violation of the Americans with Disabilities Act (ADA). Website accessibility has always been a high priority in development at Inclind and now we are proud to announce that we are an official UserWay reseller - this technology is driven by artificial intelligence and streamlines the management of website accessibility.
Here at Inclind, we know it can be tricky to balance high impact web development while taking care of your other important needs. That’s where we come into the picture! As a web development agency with years of experience building bold brands and helping our clients be seen and heard, we’re confident we can help your business soar, too!
If you live on Delmarva, you might have noticed a new name in healthcare — TidalHealth. While the name is new, it represents the unification of a few area healthcare systems including Peninsula Regional and Nanticoke hospitals; the McCready, Ocean Pines and Millsboro Health Pavilion; the many specialty and primary care offices of its affiliated provider network; and the providers of services such as laboratory and radiology. With the new name came the new website to bring together the entities that make up TidalHealth and consolidate them into one platform.
The Innovation Hub, managed by the Supreme Allied Commander Transformation division of NATO, is a community where experts from everywhere collaborate to tackle NATO challenges and design solutions. It is the engine of the NATO Innovation Network, federating national entities leveraging open innovation. It also operates the NATO Innovation Lab. Inclind is engaged with NATO in an ongoing contract for Drupal services and support and was brought in to upgrade the website from Drupal 7 to Drupal 8 and refresh the theme.
Patient-first is a phrase we hear quite often these days when it comes to healthcare and rest-assured that Beebe Healthcare put these words into action when it came to redesigning their enterprise website. Beebe has been steadily growing to meet the needs of the growing population of Sussex County, Del. and, with that growth, came the need to create a new website experience that was completely patient-focused.
Get your phones out, Delaware Electric Cooperative members, because you can now Beat the Peak in between checking email, texting and scrolling through your Facebook feed. All thanks to a brand new Beat the Peak app launched this week — available on Google Play and the Apple Store. But wait...there’s more! Now you also have a brand new website to get up-to-date information on outages, manage your account, find out about all the energy savings programs available and even calculate savings from using an electric vehicle.
Inclind is a web development agency that has a passion to solve various challenges a company may face. We’ve been discovering, developing, optimizing, and supporting our clients through our range of development services for 20 years. Particularly, our extensive knowledge of Drupal has been recognized by Clutch.co, as we were named one of the top Drupal Developers in their 2019 developers report.
Back in 1999, when the world was bracing itself for the dreaded Y2K bug, a budding entrepreneur was building a business during his college classes. When Shaun Tyndall was shy of 20 himself and people were dialing into their America Online accounts, he was learning how to design a logo and build websites in “cyberspace.” In May of 1999, Inclind was incorporated and, over the last twenty years has evolved significantly from a one man band crafting proprietary ColdFusion websites to a digital agency that champions open source in all aspects of our work — from how we build websites to how we work with people.
It was recently announced that Drupal 7 will no longer be supported as of November 2021 which sent up a big firestorm throughout the Drupal community. If your website is in Drupal 7, you may not be feeling concerned since 2021 sure feels far away, right? Well you might want to start making plans and getting the budget together to make a migration. There are a lot of websites that will need to be upgraded and if you get down to the wire, you could be competing for your developer’s time and attention to make this move.
Here at Inclind, we have had an amazing year, between working with new clients, evolving our current clients' websites and finding and implementing new technology solutions — we are thrilled with all we have accomplished. We also have been focusing on our own brand, messaging and online presence, which included a renewed partnership with Clutch. On our Clutch profile this year alone, we have added 8 new reviews, and, out of the 11 reviews we have, we have a 4.9 out of 5 stars. It's hard to get much better than that.
Due to this renewed effort and our amazing reviews, we have qualified as a Clutch Top 1000 Company! We have been a continual leader on their Drupal Web Development directory all year long, and are the leading web developer in Delaware, not an easy feat! This newest accolade, being a top 1000 company on their site, is just another amazing way to end 2018!
Here at Inclind, we are inclined to declare ourselves great at what we do! We are proud of the work we produce and want to talk about it and show it off. That is normal for any company, but to prove that we are not biased, and our clients are just as pleased with our work as we are, we have started a new partnership. We are happy to announce our official partnership with Clutch, the Washington DC go to company for all things ratings and reviews related.
Look at us, connecting with the developer community with our very own plugin! Phil Everton, a developer here at Inclind, created a plugin for Patheon’s Terminus named Cantilever, that’s able to run commands on multiple sites at the same time instead of tediously sifting through each individual site to run commands.
Are you thinking beyond your Drupal website just being, well, a website? If your website simply functions as an internet brochure for your business, there are ways to leverage your website’s platform to improve engagement with your customers or simplify processes to make communication easier.
How Progressive Web Apps Are Changing the Internet Scene – And You May Not Even Know It
Anything that has the word “progressive” tagged onto it has got to be a good thing when it comes to web design, right? Actually, it’s better than good, when it’s progressive web apps – or PWAs, as we geeks call them.
Because a day just isn’t enough for all of this superhuman brainpower, the first state (that’s Delaware, for our tourists) brings it in for a weeklong huddle, geek style, during Delaware Innovation Week in Wilmington, Del, Nov. 11-19. And two of our very own were there to represent team Inclind. #DIW16
Sen. Tom Carper stops in for National Startup Day
May means DrupalCon in NOLA
Inclind earns Shopify Expert status: what that means for the web agency, consumers and potential clients
Veronica is a graduate of Wilmington University with Masters degree in web development who has joined our ranks making an awesome addition to our team.
Out of the box, Drupal comes with 3 workflow states for node types: Published, Sticky, and Promote to Frontpage. ‘Published’ is useful enough to control if content is visible to non-administrative users, but what if you want to mark content as Archived, Featured, or other custom statuses? You could add a Field on the content type, but that comes with some overhead to manage across multiple content types. Plus, you have to remember to remove it from the display, and set user permissions on the Field. That’s a lot of work for busy content creators!