Townsends, Inc. has a rich history that began when entrepreneur John G. Townsend, Jr., started a lumber business in the 1890s. This lumber business expanded into more than just lumber. It included fresh produce, the first cannery in the Delmarva area, and orchards. In the early 1930s, the Delmarva poultry industry was rising and the Townsends family became a part of that growth, building its first hatchery in Millsboro, Delaware. Later, the corporation expanded into North Carolina and Arkansas.

Inclind, Inc. was approached by Townsends, Inc. to create a new Internet presence to completely replace the current solution. The chief aims of the website were to improve brand recognition and provide more consistent information to the public as well as the sales force. To create improved brand recognition, Townsends, Inc. needed to become more professional in the presentation of corporate and product information. Inclind has succeeded in creating a solution for the staff at Townsends to better manage and modify their products and all presented information.