The idea for Chockababy was born out of a necessity for a site that allowed parents and expecting parents to post information about their little ones and share it with family/friends outside of giant systems like Facebook.

Founders Nichole Mann and Carrie Curry wanted a place to easily track and share a child's development from the early stages through preschool years. They also wanted to keep information safe, private, and create an engaging environment for parents and families.